House blend: What’s your show like? According to Karen Burgess, a show’s Values are “the most magical element in the alchemy of great podcasting.” The Pacific Content executive producer has a two-step formula to make your target audience fall in love.It also purchased podcasting companies The Ringer and Parcast for a combined $250 million. Spotify acquired Anchor in 2019 for a reported $140 million. At least that's the theory behind Spotify's jump into podcasting. The company would keep all that new revenue for itself and its costs wouldn't rise with each listen, meaning its profit margins would expand beyond their current 30 percent ceiling. With podcasting, Spotify could sell the advertisements for shows hosted on its platform and take a cut of proceeds. The record industry currently takes 70 cents of every dollar Spotify brings in from subscriptions, and that number remains the same no matter how many subscribers the company has. Downloads are reportedly coming back, though, presumably as people settle into new routines.Īnchor is Spotify's future - Anchor is considered to be an important part of Spotify's future because it presents a potential new revenue stream that's more lucrative than music. But many people only listen to podcasts during their commutes, and since everyone is stuck at home, listenership has dipped.
You'd think podcasting would be protected from the worst effects of the coronavirus outbreak because it's a solo consumption experience delivered through the web. Just be sure to tell participants in your call that you're recording them for publication, of course. Now you have an easy way to keep production going without much legwork. COVID-19 has come for podcasts too - This type of tool could be particularly useful for podcasters who normally record their conversations in-person but no longer can due to the coronavirus outbreak and social distancing guidelines.
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